To set the color and brightness for the glow effect. To create very bright glows, set the glow_color high, for example(400,400,400). Setting the glow brightness on the shader should be used to set only the brightness relative to other shaders, whereas the halo_color should be used to set the overall brightness of the glow effect.
This parameter may be texture mapped (a circular or radial ramp texture is particularly useful). If this texture mapped, then texture will appear around glowing objects. The smaller the source of the glow, the more "focussed" the image of the texture will appear. If the halo_eccentricity parameter is set to 1.0 then the full texture will be more visible.